Good Cause Virgin.

I bought this shirt at the Virgin Megastore in Disney. I like the design, but the fact that five dollars would be donated to this organization Gabriel House, was interesting. I had no idea what this organization's philanthropy was but I have to admit it kind of swayed my purchase. I liked the marketing in it. They made it very simple for me to donate to a good cause, and the shirt wasn't even over $25.

Later that day when I took the shirt out of the bag I discovered that their history and mission were actually printed on the back of the shirt, inside, on the bottom. Genius.